Gucci
Gucci Lovers
Gucci became known for blending luxury with equestrian influences in the 1940s and 1950s. They adopted riding details like saddle stitching, green-red web stripes inspired by saddle girths, and eventually the iconic horsebit hardware.
The Gucci Horsebit 1955 is one of Gucci’s most important archival bags. The “horsebit” detail; the double ring and bar hardware — first appeared on Gucci loafers in 1953 before being added to handbags in 1955. The hardware was inspired by real horse bridles and bits, connecting directly to Gucci’s equestrian roots.
The Gucci GG Marmont is much newer and represents a different era of Gucci. It debuted in 2016 under Alessandro Michele and quickly became one of the brand’s biggest modern icons recognized by the oversized Double G logo, soft matelassé chevron leather and slightly vintage 1970s-inspired aesthetic.

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